Let’s dispense with full disclosures first: We are big fans of teddy bears. The father of one of our FolFry colleagues, in fact, purchased them for each of his children and grandchildren when they were infants, taking an exacting, almost scientific approach to selection based on size (proper baby-to-bear proportion being key), softness and other factors.
That teddy-bear-loving fellow probably would have lined up – as did thousands of other plush-toy fans – for Build-a-Bear Workshop’s recent pay-your-age promotion. The idea behind the one-day, traffic-building event was that children could create and take home a furry companion for just a few dollars, with prices capped at $29 for older teddy bear lovers.
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