Perception Drivers Blog

Each day, we are deluged with messages—digital and social media posts, as well as e-marketing blasts, which blur indistinguishably, sap our attention spans, and fall flat in their intended purposes of capturing mindshare and being memorable.

(Admittedly, this post likely will be no exception to this new normal.) In every case, senders with only good intentions genuinely believe they are sharing vital information that their communities—personal or professional—cannot possibly live without.

MILAN--A visit here this year is not complete without checking in on the Expo Milano 2015, which runs through October 31. Other than the Olympic Games--and possibly World Cup--there is no greater coming together of countries.

Billed by travel magazines as one of 2015's top global events, Expo is focused on the critical issue of sustainable food and agriculture in a growing, increasingly thirsty and hungry world. The theme is fitting--and even a tad ironic--given that few visitors ever leave Italy anything but well-fed.