We at FolFry have always advocated that corporate citizenship begins in the C-suite.
Starbucks Coffee Company and its Chairman and CEO Howard Schultz demonstrated once again why they are among corporate social responsibility’s best practitioners. In consecutive full-page advertisements (pictured above) that ran in the first section of The Wall Street Journal, the company made its case for: quintessential American optimism; unity despite individual differences; and championing those who lift us up and make lives better rather than rip each other down.
Alluding to the forthcoming presidential election, the ads concluded: “This is not about the choices we make every four years. This is about the choices we make every single day.
The ads were at once uplifting and a reality check. In a week where we mourn the victims of Belgian terror attacks—as well as an alarming and escalating lack of civility among presidential candidates who sound like grade-schoolers on a playground not prospective leaders of the Free World—Starbucks’ timing could not have been more prescient.
We close with an open invitation to Howard Schultz. If you ever find yourself in FolFry’s neighborhood, please feel free to drop in. We’d love to buy you a cup of coffee.