Seemingly forgotten are the days when the words “Cola Wars” implied Coca-Cola and Pepsi taste tests and new-fangled formulations. (Who can forget the New Coke marketing
“train wreck?”) These days, however, the hunters—mostly for each other’s market share to quench consumers’ collective thirst—have
become the hunted. Read More
Oops! Anyone watching the live TV coverage of the Supreme Court ruling on the new healthcare law can understand the pressure on the media to quickly
understand the ruling and report it correctly. Read More
We’re always on the watch for excellent communications programs. One of the best we've seen in a long
time is the cause marketing and issue-education campaign in support of Autism Awareness Month (AAM), which kicked off with a commemorative day
on April 2 and built momentum through the month. Read More
If you want to see what your house may look like in tomorrow’s energy-efficient world, head downtown to a parking lot in Los Angeles’s Arts District. Read More
