It’s an exciting day at FoleyFreisleben LLC (FolFry). Today, we are proud to announce the launch of Captivate Public Relations & Marketing, an entirely new agency incubated by FolFry.
In conceiving and co-founding, Captivate, a partner agency of FolFry, our objective is to more seamlessly integrate the corporate and marketing public relations functions. In these trend- and brand-conscious times, FolFry is regularly contacted by enterprises that seek help targeting and breaking through to consumer audiences. Clients are furiously trying to navigate a fast-changing media landscape and need solutions—traditional, digital marketing, launches and activations—to captivate consumers by illuminating and elevating their products and services. (Hence, the Captivate tagline: Illuminate. Elevate. Captivate.)
FolFry already provides corporate and financial relations, reputation management, and crisis communications to many of these same type consumer companies—our firm’s 20-year association with Calavo Growers, Inc., the world’s largest avocado marketer, is a client case-in-point. However, we have historically turned away from the product and services marketing to stay focused on our areas of specialization.
Without diluting FolFry’s focus, we seized an opportunity to seamlessly integrate a new agency—with its own dynamic leadership team and culture—and capitalize on excellent cross-marketing potential between the partner firms, offering our clients a broader range of services.
It brings many of us at FolFry, as well, closer to professional roots in consumer public relations. Our team’s credentials include implementing branding campaigns for clients such as Pepsi, Chrysler, Michelin and Burger King, as well as destination and travel programs for Hilton, Singapore, Republic of Ireland and LVMH Moet Hennessy, too.
As our colleagues at Captivate pondered: does the world really need another consumer-product and services public relations and marketing agency? While the word “need” is relative, we believe there is always room in the marketplace for fresh, creative and captivating ideas.
