Pamela Weiss, FolFry’s Social Media Strategist, joined the firm in late 2013. She possesses extensive experience across a range of industries—designing and executing innovative digital-marketing solutions, as well as implementing smart, integrated social media programs across multiple channels.

Before associating with the firm, she was responsible for all online marketing efforts at one of Los Angeles’s largest foundations. She led strategy and implementation of digital initiatives which strongly increased the institution’s online presence. She also achieved great success with various e-marketing efforts, developing campaigns with targeted messaging, initiating segmentation techniques, and testing. Earlier, Weiss was director of marketing at a technology company where she specialized in website development, digital advertising strategies, e- marketing campaigns, tradeshow strategy and collaboration with cross-promotional partners.

Other experience includes serving as a public relations executive with a residential real-estate developer, as well as marketing director for Barbizon Talent Agency.

Weiss earned her bachelor’s degree in business marketing, with a minor in tourism management, from Arizona State University. She also attended the University of Westminster in London where she studied business and marketing.