Senior Counselor and Media Strategist
Diana Soltesz, senior counselor and media strategist, brings over 20 years of public and media relations experience to FolFry. Through many years of creating and executing strategic media relations campaigns, Soltesz has developed long-standing relationships with leading local, regional and national print and trade publications, as well as broadcast, wire service and online news organizations.
Soltesz’s media-strategy expertise extends across categories that include corporate, business-to-business, technology, government and nonprofit. Over her distinguished career, she has implemented and directed programs for such notable clients as the State of California, Mercedes-Benz North America, Philips Consumer Electronics, Sanyo Electronics and The Software Toolbox
In addition to her work with FolFry, Soltesz maintains her own independent practice, DSM Media Relations, Inc. Prior to establishing her consultancy, she served ten years as executive vice president, partner and director of media relations at Smith Public Relations, Los Angeles. Her experience there encompassed media audits, analyst relations, strategic account planning, branding, crisis communications and long-range media campaigns and training.
Earlier, she was senior vice president and director of media relations at Rowland Company/West and vice president of media relations for Carl Terzian Associates. Her career also includes positions with Rogers and Associates, Berkhemer & Kline/Golin Harris, Inc., Young & Rubicam and J.W. Robinson’s Stores.
Soltesz is a member of the Public Relations Society of America, Women in Communications, Publicity Club of Los Angeles and the National Association for Female Executives.
She holds a B.A. degree in journalism from Pepperdine University.